We’re here to help you generate more leads and conversions.
Tignal is a small SEO and PPC/SEM consulting business. When we say small, we mean it. In fact, it’s just Naoise and Laura. Together we bring 20+ years of experience in digital marketing. We’re based in Montreal, but have clients all over the world.
What does Tignal mean? We derived our name from a combination of Trust+Signal, because trust signals are the underlying variables neccessary to rank well at Google, and to convert your visitors into customers.
What we do
We’re here to help you generate more leads and conversions. We’re specialists in both the technical and relationship sides of SEO. We rescue websites from penalties, or simple obscurity. We build or rebuild your SEM campaigns from the ground up to be lean and profitable. We teach your marketing and development teams to integrate SEO into every aspect of their day to day activities. We become an extension of your team, and make every employee more valuable.
Lead Generation
Technical & Strategic SEO Audits
SEO consulting for Site Migration & Acquisition
PPC Audits and Strategy
PPC and SEO support + training for in-house teams
PPC Campaign Setup and Management
Display, Remarketing, Social Media CAMPAIGNS
Hubspot Marketing reporting
Google Analytics reporting
How we do it
For SEO we dive deep into your site, finding issues and opportunities to ensure you’re maximizing the value of your domain. Then we increase the value of your domain. We’ll sit together to isolate the most profitable search phrases for your specific business, then we work with your team, teaching them not only the how, but the why of what goes into improving rankings at Google. We’ll demystify the entire process of SEO, from on-site technical crawl issues, to off-site public relations and citations.
For PPC we’ll identify your high-value target audiences and the proper online channels and keywords to reach them. We will work with your team to develop and optimize creatives for each stage of the funnel. We will ensure that all the tracking systems are in place for proper ROI reporting and strategic remarketing. We’ll align all PPC initiatives with your Marketing calendar. Your PPC accounts will look organized and easy to navigate. If there are existing campaigns, Laura can deliver a thorough audit alongside a new strategy and coaching.
Who we are
Naoise osborne
Naoise began his marketing career 15+ years ago as a junior web dev at a small agency. Here he quickly determined he had a proficiency for ranking websites in Google's organic results (okay back then it was more about Inktomi and Altavista, but Google came along soon after). Since that time Naoise has worked as an SEO in-house, at agencies, and as of ten years ago transitioned to independent consulting. He is particularly experienced at working in competitive spaces, solving complex technical SEO issues, rescuing penalized websites, and training teams on how to directly affect the bottom line via SEO. He considers clear communication between the Marketing and Development departments as the underlying key to success in SEO.
Laura garrido
Laura started her SEM career 10+ years ago by working intensively with Google ranking policies as an official Google quality rater. Shortly thereafter she became the in-house SEM manager for Luxury Retreats (now Airbnb Luxe). She later worked for Acquisio where her position gave her great insight into one of the most renowned SEM management tools on the market. Since then Laura has built digital marketing teams for agencies and in-house and developed her own portfolio of accounts such as AppDirect.com, RenoRun.com, Breather.com, MayaLuxe.com, BarakaPoint.com, Carimo.com, RentalEscapes.com and CorporateStays.com. Laura has an eagle eye for PPC account audits that allows her to find even the most inconspicuous opportunities for scaling and building efficient and successful PPC campaigns.
What Our Clients Are Saying
Naoise has helped successfully integrate SEO into the day to day thinking of our Marketing, Business Development and Public Relations departments. His ability to clearly describe the reasoning and logic behind the myriad of variables that affect SEO has allowed us to confidently invest time and resources into this very productive channel. Naoise is exceptionally patient and works with us to outline business centric goals and lets the data dictate success. He is confident from his experience but not arrogant from past success. He’s earned our trust though meaningful results and effective communication. We have worked with a number of individuals and agencies over the last 20 years. Naoise is the best, hands down, without hesitation.
-ross twiddy
ceo
twiddy & co.
Naoise and Laura came on board to help rescue a paid search campaign that just wasn’t producing - almost immediately they turned the account around and before we knew it we had a full pipeline of qualified leads. At the same time Naoise began assessing, then coaching and teaching our internal marketing team on the subtleties of SEO. He helped us focus on money-making terms, helped improve our conversion optimization, and helped maximize the SEO value already inherent in our content marketing practices. As a result we have seen significant year over year increases in organic traffic every year of our partnership.
-john serino
marketing manager
gurus solutions
Laura and Naoise provided SEM and SEO services to AppDirect, enabling us to setup and optimize our digital marketing channels for scale. Taking a partner-first approach, they were actively involved in helping us build a foundation for our paid and organic channels, establishing a strategic LinkedIn ads campaign with robust HubSpot reporting, as well as a comprehensive technical SEO audit alongside an SEO training.
-Kendal Mott
Head of Demand Generation
AppDirect
Get in touch.
Because we plan and execute all the work ourselves, with no employees or external help, we have a limit to the number of clients and hours we can book each month. If you’d like to schedule an intro call with us to discuss your project, send us a message and we will contact you promptly: